- LIST OF CURRENT PANDORA RADIO ADS DRIVERS
- LIST OF CURRENT PANDORA RADIO ADS DRIVER
- LIST OF CURRENT PANDORA RADIO ADS FULL
The research points to people changing stations 22 times per commute. – A little information (or should that be MISINFORMATION?) can be a dangerous thing. I’m pretty sure that 8 track tapes were gonna spell the end of radio as were cassette tapes, and CD’s….The point is CONTENT is still king. Who cares? What is important is the content that people seek. – Yes, there are more methods of delivering audio content. While the motives must be obvious to even the most naive reader, I’d like to submit a few naive questions/observations of my own: In this case, I suggest that we question the source. Here’s a news flash that’s why multiple commercials need to run on a weekly basis to generate an effective AVERAGE frequency.Īnyone who has studied statics should know the first rule: question the statistic. I missed the “debate” about the effectiveness of being the 6th or 7th commercial. I’m no programer but, if Pandora were to become more popular, wouldn’t they feel pressure to either run more ads or increase the unit rates for the ads? In either case, is this not the same conundrum that terrestrial radio has faced FOREVER? Let me answer that for you…YUP! Never listened to Pandora which makes me wonder why…Are they great ads or do they stand alone? I think the answer must be that they must be brief stop sets. READ MUCH MORE BROADCAST NEWS HERE AT THE RADIO INK WEBSITE We requested the entire Edison report but were told it was proprietary and for clients only.
LIST OF CURRENT PANDORA RADIO ADS FULL
Read the full Pandora White Paper HERE and the latest Pandora blog on the subject HERE. The final page of the presentation says, “When Pandora Plays Your Message Works.”
LIST OF CURRENT PANDORA RADIO ADS DRIVER
“Personalized audio in a low-clutter environment simply results in more driver attention.” Pandora, quoting the research from Edison, says commuters who listen to other forms of audio (such as streaming, satellite, or a personal music collection) only switch a fraction as much-just 9 times per commute. That’s 44 switches just going to and from work.”
LIST OF CURRENT PANDORA RADIO ADS DRIVERS
And what happens when you combine repetitive playlists with a seemingly endless run of commercials? You get drivers who switch stations a lot-22 times in each direction of their daily commute. But it’s not just the ads that are causing them to switch-it’s equally due to repetitive, unpersonalized playlists. “They also know they can avoid them with a simple push of a preset. Seven out of 10 commuters report they don’t listen to the full commercial break, and nearly half of them claim they don’t even last through the first commercial. Pandora asks what all this AM/FM channel changing means for your advertisers? In its presentation, Pandora says drivers know that radio stations often play 10 or more commercials in a row. Pandora claims that 7-out-of-10 number was part of the Edison Research study, however we were not provided that data from Edison. After all, everyone knows that most listening is done in the vehicle and the radio industry often touts how important it is to connect with the consumer as he or she gets close to making a purchase.
Pandora also claims that 7 out of 10 drivers report that they change the station when they are in the car and listening to AM/FM when commercials come on. In the presentation ( READ IT HERE) Pandora states “by a significant margin, the top two reasons for switching AM/FM are the commercials and to skip disliked songs.” Pandora has already published a white paper with Edison’s logo and data all over it. The folks at Pandora have quickly jumped all over Edison Research’s latest data about AM/FM listeners that change stations about 22 times per commute.
0 kommentar(er)
